As part of the design team at Skarma, the project brief was to create a new design language for the second edition of India Design Forum that was happening in Bombay for the first time.
The design language was a reinterpretation of basic design principles i.e. subtraction, addition, multipilication and division. This was graphically represented through " + - / and *" and used across all the collateral. Along with this, the client wanted to emphasize that this was the first time the conference was happening in Mumbai. So we took photos of the alphabet in iconic locations of the city and merged it with the graphic symbols to convey a bigger design message.
The design language was a reinterpretation of basic design principles i.e. subtraction, addition, multipilication and division. This was graphically represented through " + - / and *" and used across all the collateral. Along with this, the client wanted to emphasize that this was the first time the conference was happening in Mumbai. So we took photos of the alphabet in iconic locations of the city and merged it with the graphic symbols to convey a bigger design message.
IDF books
mockup of books in box set
Space Collateral
Digital/ Social Media Collateral
