Zambhala is India's first Yoga, Music and Lifespirit Festival.
As part of the design team at Skarma, the project brief was to create a design style that attracted an international audience, while bringing them back to the birthplace of Yoga, India.
I used simple circular mandalas as the base of the whole design language. The Mandalas depicted certain emotions related to the festival, such as bliss, being on a journey, connection, feeling alive etc.
This design style was further tanslated across all platforms - digital and printed.
Print Collateral
Emailer
Social Media Collateral
Outdoor Collateral
